Live from the Meta Ad Library · India
See exactly what your competitors run on Meta.
93 of India's top D2C brands across 10 niches: how many ads they have live, how fresh those creatives are, and how much of it is video versus image.
When today's live ads were launched
All 10 niches combined · live ads grouped by the month they first started running
2,217 of 41,306 live ads (5%) aren't in any month: switched on but not running between May 1 and Nov 5, or started after the monthly counts were taken.
Video vs image, every live ad
41,306 live ads across 93 brands · mixed ads count as video
- Video58%
- Image41%
- Other1%
- Makeup83% video
- Haircare70% video
- Men's grooming67% video
- Supplements62% video
- Food & snacks59% video
- Baby & mom58% video
- Skincare54% video
- Home & kitchen51% video
- Jewellery47% video
- Fashion36% video
Pick a niche
Each niche has a brand leaderboard, launch history, video vs image split, and a page for every brand.
- Video
- Image
- Other
Jewellery
10 brands
7.6K
ads live now
73%
new since Oct 1
Skincare
10 brands
6.3K
ads live now
61%
new since Oct 1
Supplements & nutrition
10 brands
5.8K
ads live now
65%
new since Oct 1
Makeup & colour cosmetics
10 brands
4.8K
ads live now
82%
new since Oct 1
Men's grooming
8 brands
4.8K
ads live now
79%
new since Oct 1
Home & kitchen
10 brands
4K
ads live now
61%
new since Oct 1
Haircare
10 brands
3.1K
ads live now
73%
new since Oct 1
Fashion & apparel
9 brands
3.1K
ads live now
79%
new since Oct 1
Baby & mom care
9 brands
1.3K
ads live now
59%
new since Oct 1
Food & snacks
7 brands
496
ads live now
81%
new since Oct 1
Niches compared
Sorted by ads live right now
| Niche | Ads live now | New since Oct 1 | Live per brand | Video | Image |
|---|---|---|---|---|---|
| Jewellery | 7,633 | 5,566 | 763 | 47% | 53% |
| Skincare | 6,261 | 3,842 | 626 | 54% | 44% |
| Supplements & nutrition | 5,824 | 3,806 | 582 | 62% | 37% |
| Makeup & colour cosmetics | 4,814 | 3,936 | 481 | 83% | 17% |
| Men's grooming | 4,766 | 3,759 | 596 | 67% | 33% |
| Home & kitchen | 3,966 | 2,439 | 397 | 51% | 48% |
| Haircare | 3,149 | 2,305 | 315 | 70% | 29% |
| Fashion & apparel | 3,086 | 2,453 | 343 | 36% | 64% |
| Baby & mom care | 1,311 | 772 | 146 | 58% | 41% |
| Food & snacks | 496 | 402 | 71 | 59% | 41% |
How these numbers work
All data comes from the public Meta Ad Library for ads shown in India, as of 5 Nov 2026. Ads live now is every ad a brand's Facebook Page has running today. Meta only publishes commercial ads in India while they are running, so instead of a history of every ad ever run, the launch charts group today's live ads by the month they first started running. That shows how fresh each brand's creatives are and which ads have survived for months. Ads that are switched on but didn't run at all between May 1 and Nov 5 count as live but sit outside the launch charts. Video vs image counts every live ad with the Ad Library's media filter; ads that mix video and images count as video. Brands with fewer than 5 ads running between May 1 and Nov 5 are left out. Meta doesn't publish spend or reach for these ads, and brands that also advertise through creator or retailer pages may run more ads than counted here.
Built by
Prathamesh Bhosle
Marketing consultant and creator, known online as ScaleWithPB. He works across ads, AI and social media, and built AdPulse to show founders what their competitors are actually running on Meta.
